Why You Need Dynamite Content To Stay Ahead Of The Crowd

0
June 23, 2016

Hello Fellow Warriors

Even though I am new to the Warrior forum I have been involved in content creation and social media marketing for many years. One of the biggest complaints I get from business owners is that they don't have time write articles and spend time on social media sites.

That may be true; however it doesn't make one scrap of difference to your customers. The truth is your customers don't care about the long hours you work or how hard it is for you. Your customers are only concerned with their own needs. If they aren't getting what they want from you, they will go elsewhere.

They demand fresh content that appeals to them. They don't want to read yesterday's news or regurgitated content that has been spun ten different ways. Not only are people sick of this trend, so are the search engines. In fact the search engines will punish you by degrading the ranking of your sites and making it very difficult for potential customers to find you.

So what can you do to make sure that you stay ahead of the curve and provide good quality content?

* Survey your customers. Why bang your head against the wall trying to figure out what they want? Ask and you shall receive.

* Don't rely on software to do your job for you. Algorithms are changed on a regular basis to combat spam, respun content and fake users. Sites like Facebook, Twitter, LinkedIn and Google+ are just a few examples of social media platforms that are sick of slick software and junk content.

* Be very careful about what kind of content you post. Don't make claims and promises you can't keep. Attorneys now use social media sites to find clients. It proves that customer complaints are being listened to by a very broad audience.

* If you outsource, make sure the people you hire have a good track record. Many marketers have been burned by very cheap services that do little more than cut, copy, paste and respin someone else's content. Not only is this a bad move, it can have a detrimental effect on you and your reputation.

It isn't that hard to provide good quality content, it just takes a little time, planning and due diligence on your part.

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0
June 23, 2016

Quality is the best long (and short!) term strategy!

Thanks for the post.

0
June 23, 2016

You got to give it a bit of a snowball to get going though (usually).

I've wrote quite a few good posts in the past. Most I've ghost written for agencies, so don't know the stats. I think my old blog has about 55 posts on it. Some rank, some don't. Some are good, some are not; I was mostly focused on work.

What I do know is the post that services the search term the best, has had over 145,000 page views and still gets 800. And it ranks in the top 10 for about 100 highly competitive terms (above AOL) etc.

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June 23, 2016

I agree that good quality content is indispensable, but it is not enough for getting traffic. You still have to promote your work everywhere.

0
June 23, 2016

Your first point is a key one, I think, that many of us overlook. The trick is, though, that you need to have customers before you can survey them.

0
June 23, 2016

This post reads pretty much like yesterdays news.

0
June 23, 2016

I say it is good enough. There are tricks to getting google to notice your articles as you publish them and depending on the substance of the article there are ways to get it ranked quickly without traditional backlinks.

You can also brute force your way and just upload a ton of articles (having stuff worth reading still matters here) and that will also bring in google traffic but you have to publish in such a way that the articles get noticed. This is loosely called having lots of google bot love lol but it seriously works.

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